Project:

Resort 23 Campaign

Frosty established a new visual direction for Roland Mouret following the label’s acquisition by Han Chong's SP Collection. The starting point was an in-depth playbook to define the new Roland Mouret woman and the world she inhabits. That work led into concepting the Resort 2023 campaign featuring French actress Laetitia Casta, and its full creation and execution across key channels.

Date:
2022
Services:
Launch Campaign / 
Creative Direction / 
Campaign Concepting / 
Production Oversight
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign
Resort 23 Campaign

Talent: Laetitia Casta
Photographer: Harley Weir
Stylist: Marie Chaix
Hair: Shiori Takahashi
MUA: Fara Homidi
Nails: Saloua Derbali
Set Design: Mila Taylor-Young
Creative Production: Farago Projects