Project:

Instagram Live

Frosty, in partnership with internal creative teams, developed an IG Live project for Calvin Klein that interwove the brand world with the most culturally relevant talent, generating a highly engaged audience crossover without the need of long-lead productions. This project showed what the brand represents, without needing to tell.

Date:
20212022
Services:
Creative Leadership
Instagram Live

Talent: PETE DAVIDSON, MACHINE GUN KELLY & HOYEON JUNG

Social Strategy: MØRNING

Director: Bardia Zeinali

Creative Director: Cedric Murac

Project:

Heron Preston for Calvin Klein

Frosty joined up with the Calvin Klein team working closely with Heron Preston on their creative partnership. For this project we supported with identity creation, packaging, design direction, and campaign launch ideas.

Date:
20212022
Services:
Creative Direction / 
Launch Campaign / 
Production Oversight
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein
Heron Preston for Calvin Klein

Cast: Lil Uzi Vert, Nas, Ashley Graham, Kaia Gerber, Jordan Alexander
Photographer: Renell Medrano
Director: rubberband
Creative Director: Cedric Murac
Fashion Editor/Stylist: Alastair McKimm
Hair Stylist: Jawara
Makeup Artist: Marcelo Gutierrez
Videographer: Stuart Winecoff

Project:

The Language of Calvin Klein

As part of Frosty’s leadership role within the creative and marketing department, we partnered with the internal creative team on seasonal campaign direction. Born from the brand playbook we developed to guide consistent creative communication, AW21 was inspired by the “language” of the brand—its verbal, visual and written expression.

Date:
20212022
Services:
Creative Direction / 
Creative Strategy / 
Campaign Concepting
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein
The Language of Calvin Klein

Cast: Damson Idris, Francesca Scorsese, Moses Sumney, Kaia Gerber, Dominic Fike
Photographer: Renell Medrano
Photographer: Stuart Winecoff
Editor: Alastair McKimm
Director: Rubberband
Creative Director: Cedric Murac
Art Director: Emilio Sanchez & Hollie Pollak
Hair Stylist: Johnnie Sapong
Makeup Artist: Yadim
Set Designer: Gideon Ponte

Project:

CK One Future

For the brand’s iconic fragrance we shaped a seasonal campaign around encouraging Gen Z to use their voices for positive change, transforming a product push into a community-driven engagement. Created remotely during the COVID pandemic, this project resulted in imagery, film, and social-specific executions that explored the stories of young talent who are shaping the future.

Date:
20212022
Services:
Creative Direction / 
Seasonal Creative Direction / 
Creative Leadership
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future
CK One Future

Cast: Brandon Woody, Ting Tai, Chris Gomez, Jace Mitchell, Juan Paul Flores Vazquez, Lex Bautista, Quannah Chasinghorse-Potts, Jawn Davis, Toni Bravo, Alex Arauz, Destiny Batista
Photographers: Elliot Ross, Miranda Barnes, Texas Isaiah, Adraint Bereal, Brian Adams, Rose Marie Cromwell, Shan Wallace