Project:

Now and Then: The Last Beatles Song

In close collaboration with Universal Music and Apple Corps, Frosty led the creative launch of a new (and the last) Beatles song, Now and Then. We supported on strategy, language, and the development of the unique 'tape concept' embraced by all major music streaming platforms. This culminated in the song's number one debut in several countries around the world.

Date:
2023
Services:
Creative Direction / 
Campaign Concepting / 
Launch Campaign / 
Launch Strategy / 
3D Asset Creation
Now and Then: The Last Beatles Song
Now and Then: The Last Beatles Song

Editing: Oldie