As part of our ongoing collaboration with Tommy Hilfiger, Frosty continued to build on the importance of family, re-established with our work on the AW23 campaign. Featuring Kendall Jenner, this season was photographed by Renell Medrano and captures a playful spring afternoon in LA with Kendall and some of her closest friends. Frosty led the campaign’s creative direction and partnered closely with Tommy’s internal teams on its strategic rollout.

For our ongoing collaboration with Tommy Hilfiger, Frosty led the conceptualization and creative direction of video capture for the NYFW show, leveraging key talent in a socially compelling way. We created film vignettes featuring stars such as Kelly Rutherford and Damson Idris in playful “New York Moments”, extending and expanding on the atmosphere of the show.

Inspired by Tommy Hilfiger's personal connection to family and the importance it serves for the brand, Frosty's creative direction helped deliver a multi-generational cast of five self-made iconic American families for the AW23 campaign.